CPaaS
Case Study
Red Cross & Tata Communications Kaleyra
2024-08-30
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24 mins
Discover how Tata Communications Kaleyra helped Red Cross manage COVID-19 crisis communication through innovative SMS solutions
Key Takeaways
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Red Cross is a leading international humanitarian organisation providing emergency assistance and disaster relief worldwide.
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Challenge:
During the COVID-19 pandemic, the Italian Red Cross faced an overwhelming surge in calls to their contact centre, straining their ability to respond to emergencies.
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Our Solution:
Tata Communications rapidly implemented a toll-free SMS system allowing people to request medicines, information, and grocery deliveries via text.
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Results:
Prioritised emergency responses, eased burden on strained resources, and enhanced operational efficiency during the critical period.
